Bareface Media are proud to showcase the new Music King Academy. Working closely with the Halesowen based music MEGA store, Bareface Media have developed a marketing strategy to promote the store within the West Midlands band and live music scene.
The Music King Academy is a channel through which the brand can interact with live music players and listeners in the region. The channel offers bands the opportunity for sponsorship, gig promotion and the chance to feature in the Music King national advertising campaign. The Music King is keen to support West Midlands bands, help them with promotion and achieve success.
The national advertising campaign uses the listing space to display the winning band alongside the latest hot offers from the Music King. The advert works as a device on two accounts, both product promotion and featuring the winning band. The final part of the advert displays the web link where you can download a track produced by the band. This provides a vital measurement point to see how many people respond to the adverts call to action.
The initial part of the campaign features a national advertising campaign in Guitar & Bass magazine, a dedicated micro site on the Music King website and video. The Music King and Bareface Media provide the bands with the all the images and video for them to use and promote themselves on their own websites and social spaces. This part of the campaign is designed to use the bands social media connections to spread the word about the Music King in a viral direction. Watch this space to see how the campaign develops as more aspects to the Academy are rolled out.
